Crow Makes An Expensive Meal

24 May 2011 at 13:04

via DF, the worst investment advice of the last decade. It’s easy to see where Arne Aslin went wrong, though:

bq.To survive, Apple has to convince Windows users to migrate to the Mac platform

What happened is that Apple convinced Windows users to switch to the iOS platform. To be fair to Aslin, most of Apple’s competitors didn’t see that one coming, either. The thing was, Aslin had it backwards; it wasn’t that Apple was irrelevant, it’s that the PC was soon to be practically irrelevant.

And as DF picked up last week, Apple absolutely did “consider the sobering retail experience of Gateway”. The problem wasn’t with “shelf space”; Apple’s “cool products” took care of that. It was a problem with the customer experience, and that’s the reason that Circuit City is extinct and Apple is thriving.

Aslin was dead on in one respect: “Apple’s story now is fodder for business historians”. Too bad he got the rest of that last paragraph completely wrong.

— Gordon Weakliem

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